Assuming you own a business in future and have an official website but the number of visitors to this website is not what you expect. The question is how can your customer find you on Google? In fact, 90% of researchers will not click on the second page and nearly 80% clicks of the top 5 results on Google search engine. If your business does not appear in top 5 and page 1 research as well, you might slowly lose the opportunities of promoting your products and services to potential customers as well as revenue compared to competitors. So this blog will help your company changing this situation through 5 ways SEO (Search Engine Optimisation) improving the rank on Google.
A. What is SEO?
Search Engine Optimization was defined as a structured approach used to increase the position of a company or its products in search engine natural or organic results listings for selected keywords or phrases” (Chaffey and Ellis 2012). Moreover, a website with good SEO when it always appears in the high ranking and when researchers can easily to find the content that they need.
B. 5 ways SEO to improve ranking on Google engine:
- SEO domain name:
Keywords contained in the domain could make SEO more favorable. Moreover, you can also create sub-domains to capture specialized keywords. A domain name is an alias to point people to that specific spot on the internet where you’ve built your website. For example, with RMIT University website, the domain name is rmit.edu.au and sub-domains is www.
Assuming that your company is a real estate business in Melbourne and your company name is ABC. With the domain name is realestatemelbourne.com (or .au) will be better than a domain with your business name (like ABC.com). Who knows what the hell ABC is to search exactly your business name, right?
2. Using SEO photos and videos on your website:
In the article should have an attached picture or video to create SEO advantage. Especially, the file name of pictures or videos should be keywords and business should create Title tags to describe the image and insert the appropriate keyword that customer expects to find. Moreover, you should use images with small size (less than 10kB) to increase display and loading speed of your
3. SEO useful and relevant content:
The content of the website could make your customers feel that your posts are really useful, helping them to solve problems or even they can directly interact by commenting. Short content is almost impossible to get high rankings on search engines. Hence your best article should reach a minimum of 700 words. With longer content does give your business opportunities to provide more value, include more keywords, incorporate more outbound links, and of course, get people to spend more time reading.
4. Social networking sites sharing:
The number of Facebook shares, Tweeter, Pinterest, Instagram and other social media mentions can influence SEO rank. Installing social sharing buttons on your website not only makes it easy for users to share your content, and thereby improve user experience, it can also help you rank higher on Google.
5. SEO analysis of competitors:
Finally, researching your competitors is a very important part of SEO, to know what strategies did they use and how to do SEO of the TOP rivals in Google. In particular, you can see how they write their titles, description tags, keywords that link to content, how they optimize their on-page SEO (content and HTML source code). Based on that, you can refer adjusting your website to get high rankings like them.
In conclusion, 5 ways I mentioned above are quite basic as what I understand about this topic but I hope it’ll be useful for business to rank the top on Google through SEO. If you are interested in this topic, check out the Youtube video below. It’s quite long but extremely awesome and I’m sure you can easily take away a lot of valuable tips to get Top ranking on Google.
Reference list:
- Chaffey, D & Ellis, F 2012, Digital Marketing: Strategy, Implementation and Practice, 5th edn, Pearson.
Digital Marketing 